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Company ProfileCompany Purpose Our TeamJob OpportunitiesCustomersCard & Fleet Systems Loyalty Systems

Loyalty Systems - Customers

Shell Asian - South East Zone

Cardlink Systems has a longstanding relationship with Shell. In Asia we are a systems provider for loyalty programmes.

Our Loyalty system is currently being implemented in the Philippines, Singapore, Hong Kong and Macau. Customers shop at participating Shell service stations, gaining loyalty points, which they redeem for a variety of rewards.

www.shell.com.sg

BonusLink - Malaysia

Launched in 1998, BonusLink was Malaysia's pioneer multi-partner consumer rewards programme. The scheme had 2.5 million active members in 2003. There are 51 participants including: Shell service stations, Maxis, MBF, Astro, Parkson, Allianz, Sheraton Hotels, Hertz, Kodak, Dunlop, Goodyear, Dermalogica, Pathlab, Prima Health, Focus Point and many other retail outlets.

The scheme's manager is BonusKad Loyalty.

BonusLink members can redeem points for offers such as holiday escapes, audio visual treats, healthy lifestyle products, kitchen essentials, home gadgets, home improvement items and personal pampering products. To date over RM100 million worth of gifts and services have been redeemed.

www.bonuslink.com.my

Happy Days - Belgium

This is a multi-retailer loyalty programme. Administered by CLPB , the participants are supermarkets GB and Carrefour, Fortis Banque, Shell, Gamma, Hertz, ICI PARIS XL, Pizza Hut and Equiform. Members can claim rewards in the gift, accommodation, multimedia and household goods categories.

www.happydays.be

Smart Club do Brasil Ltda. - Brazil

SmartClub is a joint venture started in 1998 between Bradesco, Shell and Lojas Americanas.

Participant outlets include hotel chains, restaurants, financial services, gas stations, online services and general retail. Members can redeem loyalty points for a range of rewards, such as accommodation, books, CD's electronic equipment, gifts and household goods.

www.smartclub.com.br

Travel Pass - Argentina

Travel Pass is operated by Multi Brand Argentina . Travelpass participants are: Shell, Banco Galicia, Grimoldi, Bridgestone-Firestone, Llongueras, La Optica and Clickhotels.com

A range of rewards is offered across all retail sectors and services.

www.travelpass.com.ar

Telecom B2B - Argentina

This is a loyalty programme set up by Telecom Argentina  to reward their business customers.

Air Miles - UAE, Qatar

The Air Miles loyalty programme has been a huge success in the Middle East. Administered by RMMEL Rewards Management Middle East ltd. the scheme has 53 participants. These include; HSBC, Spinneys, Thomas Cook, various restaurant chains, Bridgestone and specialised retail outlets.

Air Miles give a range of fabulous rewards such as travel, accommodation, electronic products, movie tickets, theme park entry and beauty products. The programme was launched in April 2001.

www.airmilesme.com

Fly Buys -  New Zealand

Fly Buys is the largest and most comprehensive multi-party loyalty programme in New Zealand.

Membership in January 2004 comprised over 2.5 million individual cardholders. There are over 40 participating retailers with more than 2,200 outlets. A huge range of rewards is available including; furniture, photographic, lifestyle, travel and household items.

www.flybuys.co.nz

 

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