"Cardlink continue to improve the service offered to clients. We know that speed, ease of access and ease of operation of our software is of key importance to loyalty operators, so we strive to continually improve our service levels and application functionality", commented Cardlink Software Manager.

The whole transactional batch process has been optimised so that the process runs as fast as possible. This means that for most Cardlink customers the application will run at least three times faster, depending on exact system configuration. Changes have been made to the underlying Microsoft SQL 2000 code format to achieve these improvements.

Loyalty operators are continually looking for new programme efficiencies. Cardlink provides the software tools needed to support these initiatives. Speed of operation is a key part of ensuring that loyalty programmes operate smoothly for all involved: participants, suppliers and consumers alike. Our CardSmart Loyalty software is a robust platform providing a central data repository, with full reporting, data audit and customer services features. Management of participants, promotions, suppliers, rewards, card accounts, card production set-up, incident reporting, transactions, batch processing, statements and correspondence are all undertaken from this central database.

We know that loyalty operators rely on our comprehensive loyalty host software. Cardlink endeavours to maintain regular updates to our software, so that customers can have complete faith in the reliability and speed of the loyalty host application.

Speed enhancements are particularly important as loyalty programmes build their databases and the number of customers regularly supporting loyalty schemes increases.