The Application Engine extends the capability of our applications to other forms of interactive communication such as: Websites, Point of Sale systems, Messaging gateways and Interactive Voice Response systems (IVR). This flexible solution opens up new ways to communicate with and ultimately enhance your customer relationships.

The Application Engine is a standards based interface to 3rd party applications, including:

World Wide Web
POS
SMS mobile communications devices
ATM Bank machines
Telephony integration through Interactive Voice Response (IVR)
WAP (Wireless Application Protocol)
SST (Self Service Terminals)
Teletext

Web site Integration

The Application Engine pushes data to your programme website increasing your ability to communicate with your customers. Access to account status, balances, online redemptions, new member applications, and online catalogue review are just a few of the possibilities.

POS Integration

The Application Engine provides instant communication so that members can access to their account status and balance at the Point of Sale.

Subscription Service

The Application Engine can be configured to support multiple subscription services such as; current balance notification, details of special events or bonus promotions and reward status. A variety of methods can be used to communicate with members including email, SMS or MMS.

IVR Integration

The Application Engine has standard API's that integrate to an IVR solution. API's that are offered by Cardlink Solutions for IVR integration include account balance requests, reward redemption request, replacement card requests, and cancel card requests.

Data can also be entered by the caller and routed back to the loyalty system via the Application Engine and API's configured specifically for the loyalty program.

Data Security

The Cardlink Application Engine is secure to an e-commerce server standard, based on a secure initial messaging environment. Security aspects include; message integrity, message security, infiltration guards and defence against denial-of-service attacks.