Technological advances have changed the retail environment enabling a higher level of customer and product information to be captured and in turn opening opportunities for targeted communication with the consumer.

A proven method to take advantage of this information is a well structured, full featured, state of the art loyalty programme. Increase market share, influence customer behaviour and consumer spend in your competitive market place. Know who your customer is and what makes them tick.

Loyalty programme rewards are used as a mechanism to provide incentives to encourage repeat business, keep consumers coming back to a location, particular chain or retailer within the loyalty programme and give the consumer an incentive to increase their level of spending with that retailer.

These benefits apply to retail as well as business to business (B2B) relationships.

Cardlink's Loyalty Solutions have been implemented in a wide variety of global markets delivering 21st Century results to our customers. Effective market growth tools, customer retention and behaviour changing capability are all built into our products. Since 1994, our products have evolved and continue to lead due to our presence in multiple markets and leadership position in key loyalty segments world-wide.

Retain Customers
Build Market Share
Influence Customer Behaviour
Know Your Customers and their Behaviour
Track Product Performance
Reward Key Customers

Cardlink's Loyalty product is a dynamic and comprehensive solution that provides the mechanisms to manage a successful loyalty programme. Although typically used in Large Multiple Partner Programmes, the system can be implemented for all types of loyalty programmes including a single operator, multiple partners programme or a coalition loyalty programme integrating with all card technologies, including smart card, magnetic stripe and RFID contact less cards.

The key components of Loyalty are:

Configuration

Language Translation
Currency
Business Rules
Code Tables for ensuring data integrity

Member Management

Acquisition
Referral Bonusing
Card Management
Targeted Messages
Correspondence

Transaction Management

Participant Management
Promotion Management
Product Management
Transaction Acquisition
Points LifeCycle

Redemption Management

Supplier Management
Reward Management
Redemption Tracking

Reporting

Statements
Operational Reporting

Cardlink Loyalty translates and facilitates your ideas and goals into a highly successful loyalty programme. It is our experience in Loyalty programmes, fully featured and constantly evolving products with real-time capability, - that over 25 million cardholders globally trust.