The Cardlink PointsPro product supports and manages points-based promotions and transactions for loyalty cardholders specifically by calculating points due for transactions, working with a loyalty host system.

Points are calculated and issued to customers based on sets of qualifying and points issuance rules known as promotions. These promotions reward your customers for their loyalty, and allow you to target and encourage specific spending behaviours.

Promotions can be generic for all customers, or be restricted to a targeted segment of customers by specifying qualifying card types or membership tiers, or by associating a list of customers with the promotion. Promotions are easily created and management of the promotions is simple and uncomplicated.

Promotions are grouped into three categories:

Simple - points are issued based on an individual transaction, rewarding the customer for a specific spending behaviour such as price, location or purchase of a selected product or products.

Complex - points are issued based on a group of transactions for a card or account, rewarding the customer for a spending pattern such as frequency of visits, cumulative value across visits, and spending across multiple participants.

Event - points are issued based on a specific event for the customer, such as a birthday; anniversary of joining the programme; as an incentive to join the programme or complete their first transaction; or as a reward for reaching a new membership tier.

Qualifying criteria are selected for each promotion allowing you to define which transactions and customers will be issued points. These criteria are driven primarily by the transaction data captured by the POS such as:

Total Transaction Value
Product SKU
Value and / or Quantity of products purchased
Transaction Date and Time
Method of Payment

PointsPro can operate both as a stand-alone system and as a component of the Cardlink Loyalty Solution. PointsPro integrates seamlessly to Cardlink's Loyalty product; real-time interfaces allow both transactions and common base data to be shared between the systems.

PointsPro is the complete points calculation solution for a loyalty programme for both single operator and coalition programmes. Points are calculated accurately and timely based on promotions that are defined in the solution to give loyalty programme providers a paramount points calculation solution.